Media Consumption An Ethnographic Account Of Women And...

On Media consumption: An ethnographic account of women and their relationship with television program. Abstract: The field-based research is an attempt to understand how popular televised program impact the everyday life of woman in India. It is an inquiry into how woman organize their everyday life around these popular television serials and what meanings can be understood from such kind of popular viewership. It is significant to mention here about the substantive number of viewership these serials have and hence there is need for in depth sociological analysis of these programs from the point of view of its audiences. It can not only help us understand the forms of popular media consumption but it will also generate insights into the media-economy that underlies behind such patterns of viewership. The ethnographic account of the women here is an attempt to understand what is that makes these serials and televised programs popular among women and also what are the cultural meanings that are imbued within such forms of media consumption. Key words: Television, Ethnography, Gender identity and Communication, Media consumption. Title: On Media consumption: An ethnographic account of women and their relationship with television program. Introduction: Television occupies a central place within Indian social space. Whether it is discussion related to family gossip or serious political debates, television remains an inescapable source of information in gossips, in opinionShow MoreRelatedThe Impact of New Media on Audience Research2752 Words   |  12 Pagesinfluences of media are growing exponentially along with the technology development in the last several centuries. 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